When you make a request to a website, usually the website sees your IP address, but an anonymous proxy changes that by first routing your request through another server. Like a transparent proxy, it acts as a bridge between your device and the website, but they differ in terms of privacy.
An anonymous proxy hides your original IP address and shows the proxy IP instead. However, the website may still detect that the traffic originated from a proxy. For instance, datacenter IPs are easier to identify because they are announced from datacenter networks or ASNs, rather than residential ISP networks. Some proxies also expose themselves through headers like Via or X-Forwarded-For, and anti-bot systems can spot non-human request patterns even on a clean IP address.
Despite these limitations, proxy demand and adoption keep growing. In fact, the proxy server market is projected to grow from USD 2.74 billion in 2026 to USD 6.44 billion by 2035, an 8.93% CAGR. Most of that demand comes from companies that need data from the internet for these use cases, e.g., ad verification, price-tracking, and even AI training pipelines. Since many websites block requests or are in different geographic locations, a proxy is required to help access them at scale.
What you get from an anonymous proxy depends on how you use it. If you're just browsing, sites don't see your real IP. Likewise, if you’re a developer, you’ll benefit from accessing geo-locked content as well as running large-scale scrapes across rotating IPs. However, the location benefit only applies when the proxy IP is based in the region you want to target.